March 20, 2008

Most watched film trailers

Now that high speed broadband is the norm for most internet users, it seems that more and more film companies have been using this for the promoting of their latest film clips which would have years ago only have been seen in the cinemas.

IRON MAN - Traffic: 3.7 million streams on Yahoo Movies since first trailer launched in September 2007.
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL - Traffic: More than 5 million streams on Yahoo Movies since Feb. 14.
THE HAPPENING - Traffic: 200,000 streams on Yahoo Movies since February.
THE DARK KNIGHT - Traffic: 7.4 million streams on Yahoo Movies since the first trailer launched in August 2007.
PINEAPPLE EXPRESS - Traffic: No figures available. The official trailer just launched on Moviefone (movies.aol.com).

These five trailers have generated huge amount of traffic for the films and the websites from which they are viewed.

Source [USA Today]